Third International Conference on Production Research
Third International Conference on Production Research
Third International Conference on Production Research
Third International Conference on Production Research
Americas'
Americas'
Americas'
Americas' Region 2006 (ICPR
Region 2006 (ICPR
Region 2006 (ICPR
Region 2006 (ICPR----AM06)
AM06)
AM06)
AM06)
IFPR
IFPR
IFPR
IFPR ABEPRO
ABEPRO
ABEPRO
ABEPRO ---- PUCPR
PUCPR
PUCPR
PUCPR ---- PPGEPS
PPGEPS
PPGEPS
PPGEPS
over the person or group. When the assessment is related to the individual work, the
natural tendency will be over the isolated work. The indication of weak collaboration
can have the negative influence in the final product.
Regarding to the product, this dimension refers to individual or collective use. For the
consumers, individualism/collectivism, as the values orientation, demonstrates that the
family model, composed by several generations of common living, resists despite the
obvious process of Western culture, in the specific case of conduct of Oriental
countries. Thus the role of group must be considered as basic organic an identity
because this influence will differentiate for each culture.
3.4
3.4
3.4
3.4 Masculinity/femininity
Masculinity/femininity
Masculinity/femininity
Masculinity/femininity
The aspect of masculinity or femininity in the exercise of one activity make an analysis
of the distribution of attribution based in the sexual context. According to Hofstede and
Bollinger (1987), as much as the attributions are differentiated, more the society will
demonstrate the feature afore-mentioned as masculine; as much as interchangeable
more the society will demonstrate the feature afore-mentioned as feminine.
These variables have caused the needs to make a reflection on the representative and
the role of professionals of different sexes in the conception groups. The distribution of
tasks and the recognition of talents occur over the sexes contexts, for example, the
automobile design conceived by men, the color and the choice of the dresses or the
household utensil by women.
In this field, German and Anglo-Saxon societies are found much more than Latin-
American, African, and Asian societies. Regarding to the products, the development of
unisex products is relatively new and totally unequal among different countries. For the
consumers this demonstrates the acceptance or rejection of the use of certain
apparatus because these present feminine or masculine connotation. The
predisposition to change in the role varies enormously from each country to another.
3.5
3.5
3.5
3.5 Explicit/implicit communication
Explicit/implicit communication
Explicit/implicit communication
Explicit/implicit communication
For authors Hall and Hall (1987, p. 243) the explicit or implicit communication brings the
concept to the reference in the context of strong or weak. The word context is used as
being the knowledge, the information that a person internalized and that suppose also